"Innovation is not just doing different things, it is also doing things differently."
thought is deeply ingrained into our central principles and our
business philosophy. We believe that innovation is not limited to novel
developments but covers the whole business operation of an
organization. It is a continous process which fosters lateral
thinking in all aspects of governance within an organization resulting
in unconventional approaches which otherwise would not have
been followed due to pre-established dogma's.
Creations has been formed with a vision to excel as a company in the
field of Industrial Biotechnology by challenging conventional
principles of core business operations such as Management, Product
Development and Marketing Strategy.
We believe that
Management is a position which comes with responsibilties of
execution of the business processes itself rather than a mere title
which creates hierarchy.
Our approach to Product
Development is based upon a thorough study of market condtions and
end-user requirements, rather than what we feel should sell.
Marketing Strategy is clubbed with Product Development as a part of the
process because we understand the simple fact that a product tailored
for prevalent market conditions has better a chance of being accepted by
However we also understand that carving
a niche requires a company to be known for novel developments, and at
Noor Creations we do this by constantly working to create a portfolio
of solutions with diverse offerings targeting different segments of
This allows us to create a balanced portfolio
which meets the demand of different markets enabling us to expand our
footprint into key segments.